As is typical of any beach resort destination, the Phuket’s property market develops geographically according to proximity to the best beaches, and Phuket and its proliferation of development on the West Coast is no exception. The allure of the Andaman Sea and pristine beaches in areas like Kamala, Bang Tao, Patong, Karon, and Kata have historically made this region a focal point for hotels, resorts, and high-end real estate. With the rise of branded real estate in Phuket, the lines between hotels and real estate have also blurred, as international hotel brands increasingly integrate residential properties into their offerings. However, rising coastal land prices and limited availability in these prime locations are driving expansion into new parts of the island. This is particularly evident in the Thalang district, for reasons such as proximity to the airport and superior infrastructure. As the profiles of luxury property buyers diversify, factors such as value for money, proximity to amenities, and access to schools are becoming increasingly important alongside traditional preferences for beachfront locations. In this dynamic market, sustainable inland developments are also gaining momentum, offering eco-friendly designs and spacious living while preserving Phuket’s natural beauty. Below, we explore the notable areas shaping the island’s luxury property landscape.
Bang Tao and Laguna
Properties in Bang Tao and the Laguna area have seen exceptionally high demand over the past 18 months, particularly in for the resort style sector. Home of the renowned Laguna Phuket resort complex, this area offers a selection of high-end villas, townhouses, and condos. Its community atmosphere, extensive amenities, and stunning beach make it a prime choice for luxury property buyers. Another notable development in this area is Gardens of Eden, a self-contained wellness resort near Laguna that combines elegant homes with a comprehensive range of facilities focused on health and relaxation. With its emphasis on leisure, well-being, and community-focused living, it exemplifies the lifestyle that continues to attract luxury property buyers to this region.
Cherng Talay, Thep Krasatti and Sri Sunthon
As coastal areas like Bang Tao have become saturated, development has naturally extended further inland into Cherng Talay. This area has seen rapid growth, blending luxury properties with a more community-focused vibe. Buyers here can enjoy proximity to Bang Tao’s amenities while benefiting from more spacious inland living options, appealing to those who value lifestyle over beachfront exclusivity.
Further inland, Thep Krasatti exemplifies the expansion of luxury property development. Areas like Pasak are becoming hotspots for buyers, while Bang Jo’s proximity to attractions such as Blue Tree Recreation Park makes it a prime location for modern, family-friendly developments. A notable example is Botanica Wisdom, a Zen-styled villa project nestled in the peaceful countryside of central Phuket. Located next to the UWC International School, it is particularly appealing to families seeking a tranquil home close to world-class education.
Sri Sunthon is rapidly establishing itself as a key player in Phuket’s inland property market. Its strategic location, close proximity to the airport, and access to the superior infrastructure of the Thalang district position it as a convenient and well-connected area. With a growing array of contemporary developments, Sri Sunthon is becoming an attractive choice for buyers seeking modern living in a prime inland location.
Kata and Karon
Kata and Karon offer a quieter and more relaxed atmosphere compared to Patong, making them popular among both tourists and long-term expats. Known for their scenic beaches and laid-back lifestyle, these neighbouring areas cater to a wide range of property buyers. Properties for sale range from entry-level condos priced from 3.5 million baht to luxurious sea-view villas that can reach into the hundreds of millions.
Karon Beach, stretching 3 kilometres, is the second largest of Phuket’s tourist beaches and is located approximately 20 kilometres from Phuket Town. Most hotels are set back across a quiet road from the beachfront, preserving the beach’s serene character. The central area of Karon offers a variety of restaurants, shops, and bars, and the beach road is ideal for leisurely evening strolls. However, visitors should be aware of strong rip tides during the green season from May to October.
Just south of Karon lies Kata Beach, a family-friendly destination known for its soft white sand, calm waters, and a picturesque offshore island. The north end of the beach is popular for activities like surfing, snorkelling, and scuba diving, while the south end offers a more tranquil experience with shops, restaurants, and traditional Thai massage. Generally busier than Karon, Kata also features lively nightlife, with trendy beach clubs and reggae bars adding to its charm, making it a favourite for water sports enthusiasts and families alike.
Layan Beach
Layan Beach is a secluded beach located adjacent to the northern end of Bang Tao. Known for its white sand beach, crystal-clear waters, and lush green hills, this area has seen a surge in demand, particularly for new projects. The luxury property spectrum here is expansive, at Charlesdel, we have properties ranging from 2M to ultra exclusive residences priced at 500M baht and beyond.
Kamala
Known for its impressive upscale homes and the exclusive Millionaire’s Mile, Kamala is renowned for its premium villas and luxury condos, catering to a discerning market and commanding some of the highest prices on the island. However, the area also boasts a diverse selection of properties, including more affordable condos, making it accessible to a broader range of buyers. Though fairly quiet, Kamala offers ample amenities to its residents, combining a tranquil lifestyle with convenience.
Natai Beach
This is a picturesque stretch of coastline along the Andaman Sea, offering a tranquil escape from the everyday hustle while remaining a convenient 30-minute drive from Phuket International Airport. This part of Phang Nga Province is a unique blend of accessibility and seclusion, giving it a distinctive edge in the realm of coastal living…Read More
Rawai and Nai Harn
Situated in the south of Phuket, Rawai and Nai Harn are known for their natural beauty, relaxed atmosphere, and growing popularity among expats. These areas offer a slower pace of life while still providing access to restaurants and nightlife. Rawai has long been a favourite for property buyers, thanks to its vibrant expat community and steadily increasing demand for real estate. The area boasts a wide variety of properties, from beachfront villas to condominiums and townhouses, with property prices continuing to rise as interest in the location grows.
Nai Harn, with its quiet bay and stunning beach, offers a distinct charm compared to many other areas on the island. Known for its more mature property developments and limited new construction, Nai Harn provides a peaceful contrast to busier parts of Phuket. While recent years have seen new residential projects and boutique resorts emerging, the area maintains its tranquil appeal. Property prices in Nai Harn vary depending on factors such as location, size, proximity to the beach, and available amenities, making it a sought-after destination for those looking to invest in a serene and beautiful environment.
Nai Thon
Just 8 km from Phuket Airport, Nai Thon on the northwest coast features an unspoiled 1-km-long beach and peaceful surroundings, offering an ideal retreat for those looking to escape the crowds. Its tranquil setting and stunning natural beauty make it particularly appealing to those seeking privacy and exclusivity.
Cape Yamu
Located on Phuket’s east coast, Cape Yamu is a tranquil peninsula known for its breathtaking views. This area remains a favourite for high-end villa buyers valuing privacy and elegance, showcasing properties with modern architecture and luxurious amenities.
Phuket Town
Offering a slice of local Thai culture, Phuket Town attracts those wanting an authentic living experience. Though more affordable, properties here cater mainly to a market looking for residential setups rather than holiday homes.
Surin and Pansea Beach
Synonymous with luxury and exclusivity, these areas host some of Phuket’s most extravagant properties, along with beautiful beaches and upscale beach clubs.
Ao Po and the East Coast
Ao Po and the East Coast
While the West Coast might have its beaches, the East Coast offers stunning vistas over Phang Nga Bay. The slower pace and less developed environment make it increasingly appealing to those looking for serenity.
Patong
Phuket’s most famous beach resort town, Patong, is a bustling tourist hub known for its vibrant nightlife and extensive shopping options. This lively area is particularly suitable for those investing in condominiums, as its popularity ensures strong demand for short-term rentals and holiday homes.
