Judging by the first quarter, 2025 is shaping up to be one of the most volatile years in recent times – marked by renewed geopolitical tensions and huge economic uncertainty following the recent wave of global tariffs. For some investors, these shifts have reinforced the need to diversify into stable, lifestyle-based assets, with real estate in destinations like Koh Samui gaining renewed attention.
In uncertain times, more buyers are turning to property not just for returns or security, but also for the lifestyle benefits offered by certain destinations – and Koh Samui continues to deliver on all three.
While both Phuket and Koh Samui offer a full range of property types – including villas, houses, land plots, and condominiums – Phuket provides a far broader selection, especially when it comes to freehold condos. In contrast, Koh Samui’s market has always been more villa-led, not only due to zoning regulations that restrict condominium development, but also because villas and houses are simply a more natural fit for the island. The lifestyle in Koh Samui suits low-density, private living, and this preference is reinforced by the fact that the island is not connected to the mainland by a bridge and remains less developed than Phuket, preserving more of its original charm.
Since the COVID-19 pandemic, demand for villas has also noticeably increased across both Phuket and Koh Samui, as more buyers prioritise space, privacy, and the ability to enjoy a relaxed lifestyle either full-time or part-time. For buyers seeking a more laid-back environment, greater privacy, and stronger value at the villa level, Samui continues to stand out as a practical and lifestyle-oriented choice.
For investors, families, and expats, villas for sale in Koh Samui represent one of the most accessible and appealing segments of the Thai property market.
Value Without the Premium
One of Koh Samui’s biggest draws is its price point. Compared to more mature markets like Phuket, villas in Samui typically offer better value per square metre. Buyers can find high-quality garden villas starting from 5M THB, while sea-view properties generally begin at around 15 million THB. Even beachfront villas – often seen as unattainable in other destinations – are relatively accessible, with entry-level options starting around 60 million THB.
These very reasonable price points make the market accessible to a wide range of buyers. Whether seeking a second home, rental income, or a combination of both, the Samui villa market offers flexible options without the luxury branding that can inflate prices elsewhere.
Understanding Ownership Structures
Even though Thai law prohibits foreigners from owning land freehold in their personal name, most villas sold in Koh Samui are still acquired on a freehold basis using Thai limited companies. However, following stricter enforcement of regulations concerning the misuse of corporate structures, there has been a noticeable increase in the number of villas – particularly at the entry-level to mid-range – being brought to market and purchased on a leasehold basis. While leasehold remains a viable and often more straightforward, lower-cost alternative – particularly for lower-value transactions – many buyers still prefer to purchase freehold through Thai companies, as it affords longer-term ownership. That said, it is critical – now more than ever – that any company structure used is fully compliant with Thai law. This includes ensuring genuine Thai shareholders who are not nominees, along with active business operations and proper accounting practices. Buyers should always seek professional legal advice and carry out thorough due diligence.
Where People Are Buying
Most sought-after areas for villa investment include Choeng Mon, Plai Laem, Bo Phut, and Lamai – all offering a balance between scenic views, access to beaches, and proximity to amenities.
For those seeking more privacy or a family-oriented setting, several quieter regions are worth considering. The up-and-coming area of Bang Por is gaining attention, partly due to its tranquil beachfront and peaceful atmosphere. Lipa Noi has long been a favourite among beach lovers and has attracted developers of exclusive beachfront homes, but it also offers reasonably priced non-beach villas in a quiet setting. Laem Set, located just beyond Lamai, is also worth noting – it’s a strong choice for those prioritising privacy and a family-oriented lifestyle.
Unlike more commercialised real estate destinations such as Dubai, Koh Samui’s inland and coastal regions still offer a genuine sense of space and privacy – a key factor driving demand among lifestyle-driven buyers.
A Balanced Lifestyle Choice
Even though the infrastructure, amenities, and facilities on Koh Samui are less developed than in many resort destinations, they have improved dramatically over the last decade. The island now has a reasonable number of international schools and hospitals, as well as upgraded road networks, utilities, and a few shopping malls. And this measured pace of development is part of the island’s appeal – the fact that Koh Samui hasn’t grown to the same scale as places like Phuket or Dubai is exactly why many people are drawn to its more magical island charm.
